ZeeMee full company rebrand
Creating one cohesive brand experience for two very different audiences.
ZeeMee connects prospective students with college communities while helping enrollment teams understand student behavior and intent. I led the visual evolution of the brand across both audiences, creating distinct digital experiences that still feel unmistakably ZeeMee.
One brand. Two completely different audiences.
Students: Find Your College Community
ZeeMee helps prospective students navigate one of the biggest decisions of their lives through connection. The student experience is designed to feel social, energetic and authentic, helping students discover colleges, meet future classmates and find a sense of belonging before they ever step on campus.
Enrollment Teams: Community-Powered Recruitment Intelligence
For colleges and universities, ZeeMee turns student community engagement into meaningful recruitment intelligence. The experience is designed to feel strategic, credible and results-driven, helping enrollment teams understand student behavior, identify intent and make smarter recruitment decisions.
A complete student experience
Bringing the Community to Life
I designed the student experience to feel energetic, authentic and distinctly different from a traditional college website. Bold typography, vibrant gradients, student-generated content, social proof and interactive moments create a sense of discovery as students move through the site. Small details, like student portraits woven throughout the layouts, add personality and reinforce the feeling of a real, active community students can picture themselves joining.
A complete enrollment experience
Turning Community Into IntelligenceI designed the enrollment experience to translate the energy of ZeeMee’s student community into a clear, compelling story for higher education leaders. A more structured visual hierarchy, strategic use of data, product storytelling and real-world results make complex recruitment intelligence easier to understand, while bold brand moments and student imagery maintain the human connection at the heart of ZeeMee.
Building a scalable brand system
As ZeeMee expanded across two audiences, the brand needed a system that could stay consistent across websites, campaigns, email, presentations and events.
I translated the visual identity into practical standards that gave the team clear direction while maintaining flexibility across audiences and channels.
Consistency without sameness
Create a recognizable ZeeMee experience while giving student and enrollment communications distinct personalities.
Flexible by design
Build visual treatments that adapt across web, email, campaigns, reports and events.
Clear rules for everyday use
Define standards for color, typography, gradients, imagery and brand elements so every project starts from the same foundation.
Built for the whole team
Create a practical system that supports marketing, sales, product and creative partners as the brand grows.
Bringing the Product to Life
To make the product easier to understand at a glance, I developed the concept and storyboard for a product explainer video that translated the platform into a clear, visual story.
I mapped out the narrative, key product moments, screen sequences, transitions, and pacing before partnering with a motion designer to bring the storyboard to life. Throughout production, I provided creative direction and detailed feedback to ensure the animation stayed true to the brand, accurately represented the product, and communicated the story clearly.
The result was a polished explainer video that turned a complex product experience into something engaging, approachable, and easy to understand.
The refreshed identity extended beyond ZeeMee’s websites into the everyday experiences that bring the brand to life. From presentations and sales materials to event graphics and digital communications, I created a cohesive visual language that could adapt across teams, audiences and platforms.
One identity. Every touchpoint
